What is specialty coffee?
Specialty coffee officially emerged from the 20th century coffee industry to become a major consumer trend in the 21st century. This trend has evolved into a popular culture focused on the appreciation of superb coffee quality. Professionals and enthusiasts are invested in sourcing quality coffee, developing roasting techniques, and cultivating an educated experience at the end of the supply chain. This is made possible by the international communication provided by globalization, bringing experienced talent into local markets.
Today's customer base has a positive appreciation of specialty coffee, which both the hospitality and restaurant industries are leaning into as the culture gains steam. As it becomes more relevant than ever, consumers have the opportunity to delve into the world of specialty coffee: what it is, how it works and what qualifies it as specialty coffee.
What gives specialty coffee its quality?